Internal, Inbound and Outbound Links: Why are they so important?

Your business is growing, or its just starting up. Either way, you know you need an online presence. Like it or not, in order to establish yourself, in order to grow with the times, you need a website.

So, you have done your research. And you have likely found out way more about SEO and web design than you ever thought you would. In and amongst all the tutorials and informative blog posts, you keep seeing the term Inbound and Outbound links thrown about. They seem important, and that’s because they are. You probably have a rough idea about what these links are, or you haven’t a clue.

Either way, this article will explain them in greater detail and, hopefully, demonstrate why they are so important for your budding website.

An internal link is an embedded hyperlink that will take you from the page you are on to another on the same site. Its easy to see why they are important. They improve the user’s experience immeasurably. If they want to learn more about, say, how to write a good business blog post, all they need to do is click the highlighted text and there they are. The internal link saves them leaving your site to find more information.

If your website user’s experience is improved, then they are less likely to leave. What is called your ‘bounce rate’ is reduced. So, if you have the content available, make a link to it. Keep your users on your page.

Inbound and Outbound links are slightly more complicated, and infinitely more important because they have an impact on your SEO.

An Inbound link directs a web-trawler from someone else’s site to yours. The more Inbound links you have the more likely your site will be accessed through someone else’s. What’s more, the greater the amount of links that exist to your site, the higher Google and other search engines will rank you.

So, how do you get Inbound Links? Well, this is the hard part. First and most importantly, your content has to be useful. No one is going to create a link from their site to yours if yours is not worth visiting. That would make their website look like it isn’t worth trusting.

Secondly, and unfortunately, getting someone to incorporate your website on theirs often requires a conversation. You may need to put in the hard graft, ask website owners who value your content to put a link to it on their site.

And an Outbound link does the opposite. It’s easy to see why the former is important, but why would you want your hard-earned website visitors going to someone else’s site? Here’s the simple reason why: it’s the right thing to do.

Here’s the less simple, less altruistic reason: your website’s users will thank you for it and so might the business you linked them too.

If you’ve found something on the web that you found useful then give the creator their credit where its due. The likelihood is that if a web-user has used your outbound link and found it helpful your site will be remembered for its usefulness. And maybe, just maybe, the link website you linked to might link back to yours.

Prove you have a helpful and navigable website and people will come back.

About the Authors:

Cameron and Finn are two brothers who are passionate about digital marketing and even more passionate about written content.

Cameron specialises in long-form content, SEO and keyword strategies. Whereas Finn specialises in web design, inbound marketing and paid social.

In their spare time, they are aspiring novelists and occasional poets. They both enjoy travelling. learning, and new adventures.

Join them as they leap into digital!
Follow Finn and Cameron Grant on LinkedIn to see their posts and insights on the world of digital marketing.

Post Summary:

Understanding internal, inbound, and outbound links is the best way of taking your amateur business blog and turning it into a professional and productive SEO booster.