Outsourced Content Writers | The best way to get affordable SEO content

Outsourced website copy

Outsourcing is a term that comes with a considerable degree of stigma. Many people believe that if you outsource one of your business' functions or activities, then you will lose control of that aspect of your operation and you'll lose out on quality.

This simply isn't true.

Of course, there are risks to outsourcing. The biggest risks are tied in with the choice over which company you outsource to. It is likely that there are a whole host of companies and agencies who would be willing to do you a service, many of which will offer extremely competitive pricing. It is vitally important that you pick an agency that will listen to your needs and respond swiftly to your queries.

The right agency will be one that will treat you as a valued customer, and not just another name on a long list of clients. The benefit of going with a copy-writing agency is that their whole business model is shaped towards creating website copy. Whether it is product releases, product descriptions, blogs or captions for social media, an outsourced agency will pride itself on this specific service. That means you can focus on yours.

Going with an agency that is quick and responsive is also very important. In business, and in marketing, things can change at the flick of a wrist and there are often huge gains to be won by being fast and reactive with your website copy. The best agencies recognise that the success of your business also translates to the success of theirs.

Search Engine Optimisation

In digital marketing, SEO is one of the most important concepts to get your head around.

SEO is basically the practice of making your website easier to locate by people using search engines. Seeing as everyone uses search engines every day, it is hugely important for any business. Google and Bing are constantly changing their algorithms and finetuning the finer details of their search engines. So, if someone is trying to sell you a comprehensive fix to all SEO issues then I wouldn't believe them, it is a lot less clear-cut than that.

SEO encompasses so many diverse things. There are the nitty-gritty, technical aspects such as changing file names, adding Alt Text to images and carefully worded Meta Tags. There is also the more general, big-picture stuff that affects SEO. For example, engagement on social media, backlinks and keywords all help to make your website more accessible for the right people.

That's why blogging is such a useful tool. An engaging business blog which explains your company's service, tells your company's story and expands on your company's brand, contributes toward increased engagement on social media. This will, in turn, increase the likelihood of forging backlinks, and a blog also provides for the continued use of keywords in all the new content being written.

Social Media, Backlinks and Keywords

Social media has become a hugely important venue for digital marketing. Whether its TikTok or LinkedIn or any of the other key sites, businesses are using social media platforms to promote their brands with great success.

Blogging is a good way of converting that following into increased engagement. When you upload a blog to your website, and then share that blog on social media, a segment of your followers will click that link and it will take them through to your website. When they are there, you have already increased the likelihood of them looking at the other pages of your site and you have also increased the chances that they will recommend your business to a friend.

As we mentioned, social media engagement is a key factor in Google and Bing's search engine rankings. The more your followers like, share and comment, the more likely it is that your site will climb the rankings.

Backlinks are another great way of improving SEO. Backlinks occur when another website features a link to your website on one of their pages. Google highly rates this kind of thing because it shows that your website provides value. Blogging is one of the best ways of creating valuable content that other people would be likely to share.

Finally, keywords. Keywords are the most important aspect of SEO when it comes to SMEs. For most SMEs, it is simply impossible to compete with the larger organisations for certain search terms. Larger organisations can pay for Google Ads campaigns and sustain them for much longer. By doing keyword research, SMEs can fill their blog content with long-tail and short-tail keywords that will allow their business to compete for the attention of various consumers.

Insource a BlogBright Writer

Whilst we are technically an outsourced content writing agency, we like to see our service as one where your business insources a writer. When you sign up to the BlogBright package, you get a writer who is committed to your cause and your website's development in the long term. Our best work comes when both writer and business knows that content marketing is a tactic that requires consistency, dedication and communication.

Our writers are passionate about the written word. We also know that the real reason that blogging is still seen as a valuable marketing tool is because of it's benefits to an overall digital marketing strategy. All of our writers are familiar with SEO and every bit of content is written with keywords and social media engagement in mind.

The Benefits

The main benefit of outsourcing to an agency is that you save money and increase quality. An in-house content marketer would cost a normal working salary and may not give your company the ROI it expects. Additionally, if you don't have an in-house marketer then it is likely that someone in your agency is being made to write the content despite it not being their job. This can have a negative impact on the quality of the content.

Whilst marketing is not as important as providing an exceptional service or product, it is very important to make sure that your content and overall marketing strategy is not negatively impacting sales. Don't let standards slip, hire an agency who cares about the work. Hire an agency that will make your business their business.

About the Authors:

Cameron and Finn are two brothers who are passionate about digital marketing and even more passionate about written content.

Cameron specialises in long-form content, SEO and keyword strategies. Whereas Finn specialises in web design, inbound marketing and paid social.

In their spare time, they are aspiring novelists and occasional poets. They both enjoy travelling. learning, and new adventures.

Join them as they leap into digital!
Follow Finn and Cameron Grant on LinkedIn to see their posts and insights on the world of digital marketing.

Post Summary:

This article explains the many reasons why any organization should outsource their content creation to an agency that specializes in that service.