Easy Marketing Hacks: How to improve your business' inbound marketing

There are a number of free and easy ways to improve your website. Some of them might seem obvious, others less so. We’ve found its often the most obvious ways that are neglected. So, here’s our list and hopefully it helps build you a successful website.

Use online resources

The first, and easiest, thing you can do to improve the running of your site is grade it. The internet has a number of grading websites that will tell you what yours is doing well, and what it is doing badly.

For a breakdown of your website’s operating you can use Grader or Google’s own: PageSpeed Insights. Our favourite is grader.com. Simply type your website’s URL into grader’s search bar and it will run a quick diagnostic. Then, it will tell you what you can improve on. Grader will analyse your site’s performance, its security, how it looks on a mobile and whether it is optimised well to be found on a search engine. It will also give you tips on how to improve.

Moz tracker is another great grading site. It will focus on your SEO metrics and tell you how you can boost them. SEO, as many of you will know, is very important. It stands for Search Engine Optimization. And if you’re doing well with your SEO it means your business is easy to find when someone types something related to it into Google.

Now that a mechanic has taken a forensic look under the bonnet, you can see what needs fixing. Some websites are slow, some are boring, others are impossible to find. For certain sites it won’t be a quick fix, but here are two more ways to easily improve your web presence.

Pay attention to the visuals

Think long and hard about the photographs on your site. The best websites are almost works of art. That’s because the photographs and graphics they use are exciting. But a website’s photographs also present potential pitfalls. Here’s how:

  1. Original photographs are best. That’s a good rule of thumb to live by. But that doesn’t mean you should take a few snaps on your phone when its grey out. Your photographs set the tone of your website. Make sure they are of good quality and well-lit.
  2. Stock images are often beautiful and crisp. They look good, certainly, and that’s often enough of a reason to use them. Not everyone has a good enough camera or can afford to get professional photos done. But remember that other people can use them too and if they’re used by too many others that will make your website look unoriginal. If you do decide to go with stock remember this easy rule: Always change the file name when you upload the photo to your site. Search engines use the file name to help rank your page and if your photo is called Image1.jpg it’s not going to help you climb the ladder. If you know what your keywords are name you files with them.
  3. Too many photographs, and photos that aren’t compressed, will slow down your site. Incorporate images but not if they are unnecessary. If it takes a long time to load your site’s pages your bounce rate will increase. People will leave. Compress your image sizes to, if you can, 100kb.

Link up with the web at large

Incorporate inbound and outbound links. Why inbound links are important is more obvious than those that are outward bound. An inbound link takes you from one of your pages to another. This obviously keeps the web-user on your site. It also makes your site’s navigability better.

An outbound link takes your site’s visitor to another page. This might seem counterintuitive. Why put links to other sites on the pages you’ve put time and effort into making perfect? The short answer is because it’s the right thing to do. If another site has valuable content then give them credit. If you do then your site’s visitors will trust you more, improving your reputation.

There is also the chance that linking another site might make them return the favour. If another site has your, now reputable, site linked on their webpage, then it will improve your SEO. Moz tracker will tell you if your site is used as an outbound link on someone else’s page.

If you want to learn more about the importance of links, follow this link. (How’s that for a timely place to hammer a point home)

Start blogging

Lastly, build a blog. Many of the world’s most exciting websites are now incorporating a blog and writing about exciting happenings in their industry. It is really easy to do and shouldn’t cost you a penny. If you built your site on WordPress then you just need to make a new page and you can choose from a number of blog-style templates.

A blog gives you the chance to update your website constantly, with new and engaging content. You want your website to be a hub for your customers to visit often. And visit they will, if you keep them excited with new, exciting updates.

Most importantly, a blog will dramatically improve your site’s search engine ranking. Each post is a new page that Google can find and, if you’ve used your inbound links effectively, a lot of that traffic will find its way toward the centre of your site.

Blogging can seem daunting. But don’t be disheartened, there are loads of useful tutorials out there (such as this one) and, if you’re dedicated enough, maintaining an engaging business blog will soon become second nature.

About the Authors:

Cameron and Finn are two brothers who are passionate about digital marketing and even more passionate about written content.

Cameron specialises in long-form content, SEO and keyword strategies. Whereas Finn specialises in web design, inbound marketing and paid social.

In their spare time, they are aspiring novelists and occasional poets. They both enjoy travelling. learning, and new adventures.

Join them as they leap into digital!
Follow Finn and Cameron Grant on LinkedIn to see their posts and insights on the world of digital marketing.

Post Summary:

This article includes some easy and simple steps to improve your inbound marketing strategy which will help your business grow and your website develop.